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When Benefit was first launched in the Asian market in 2005, a series of collectible premiums and print collateral were created for PR purposes.

Print & Collateral

Art Direction

Client   / 

Benefit Cosmetics

Benefit was originally founded in San Francisco in 1976 and has since become one of the fastest-growing cosmetics brands in the world. When the brand launched in the Asian market, a series of creative and memorable works were designed for press, customers, and bloggers. This helped contribute to the brand's success and growth across the region.

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