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Crest Pro-health

Key visuals design for the launch campaign of Crest Pro-health family.

Creative Concept

Art Direction

Client   / 

Procter & Gamble

In order to boost offline business growth and attract more consumers to the premium portfolio, a set of visually appealing designs has been created. The visuals draw inspiration from the package design and incorporate colours and elements that convey an "advanced expert" feeling, projecting a premium and professional image.

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