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Dove

A set of POSM collateral designs for Dove Christmas campaign in CVS to drive December market share growth.

Creative Concept

POSM Collateral

Art Direction

Client   / 

Mars Wrigley

The POSM collateral designs for Mars Wrigley's confectionary products incorporated festive decorations to strengthen the association between the brand and the holiday season. The visual displays and gifts were effective in driving sales during the Christmas season and increasing market share for the brand.

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