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Extra

In-store campaign for After Meal occasion.

Creative Concept

POSM Collateral

Art Direction

Client   / 

Mars Wrigley

Extra wants to empower consumers to feel confident and positive by showcasing the benefits of their products beyond just oral hygiene. The campaign focuses on building awareness for Extra Instant Refresh while enhancing the functional benefit with After Meal occasion. By tapping into emotional connections of "好好吃饭, 洁净相伴", the project successfully drove brand penetration growth and conversion.

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