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Hair Recipe

Create master design for online/ offline New Upgrade Communication based on the concept idea of "The Beauty of Balance".

Creative Concept

Print & Collateral

Art Direction

Client   / 

Procter & Gamble

The project aims to create stunning visuals that convey the concept of balance in oriental wisdom. The central idea is to highlight the significance of maintaining a dynamic balance in all spheres of life, including hair and scalp care. The objective is to communicate the message of New Upgrade by creating a cohesive brand identity that inspires the audience to embrace the philosophy of balance in their daily lives.

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