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Head & Shoulders

A collection of impactful POSM items has been designed to captivate attention and drive purchase for the exciting new line of hair products.

Creative Concept

POSM Collateral

Art Direction

Client   / 

P&G

To elevate brand awareness and generate excitement for the launch of the new Head & Shoulders hair products, a stunning collection of POSM items has been specifically designed for in-store. The visually striking designs are centered around the theme of "Make Your Crown Supreme," emphasizing the product's commitment to providing 100% dandruff-free and luxuriously thick hair. With bold graphics and compelling messaging, the collection effectively captured the attention of potential customers, ultimately inspiring them to experience the superior quality of the hair care products.

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