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A set of promotional materials and activation ideas design for the On-The-Go campaign.

Creative Concept

POSM Collateral

Art Direction

Client   / 


To achieve sales growth, Mizone aims to establish a strong connection between shoppers and the OTG scene through a series of shopper activations under the concept "一口脉动 带劲出行". The activations are designed to create a unique shopping experience that resonates with consumers, and ultimately drives sales growth.

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