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Oral B

POSM toolkit to drive awareness for the New Oral B toothpaste.

Creative Concept

POSM Collateral

Art Direction

Client   / 

Procter & Gamble

To generate interest in the launch of Oral B's new toothpaste, a set of POSM collateral has been developed. These materials aim to persuade shoppers by emphasizing the product's detoxifying benefits and its ability to deliver noticeable results in just 3 days.

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