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Oral B Sensitivity

A set of disruptive POSM items have been launched to drive purchase for the New Oral B Sensitivity toothpaste.

Creative Concept

POSM Collateral

Art Direction

Client   / 

P&G

To build brand awareness and promote the launch of the new Oral B Sensitivity toothpaste, a collection of attention-grabbing POSM items has been created for in-store. These items are designed to highlight the product's focus on root treatment and its ability to provide effective anti-sensitivity gum care.

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