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Pt Platinum

Establish a strong brand identity for Pt through integrated and consistent brand communication and consumer-centric content interfaces.

Creative Concept

Print & Collateral

Art Direction

Client   / 

Pt Platinum

The objective is to create a powerful and memorable brand identity for Pt. The approach involves integrating the brand communication within and between campaigns using consistent application of Pt DMS/brand identifiers, and developing consumer-centric content interfaces to increase conversions along the consumer journey.

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